Here's my constructive feedback on the new site:
It's a great homepage ... IF you don't go below the fold. But once you start scrolling (and scrolling and scrolling), it's incredibly busy and I think the comparison to the Sunday ad is correct. A good home page wouldn't force you to scroll down.
It used to be very easy to find the latest snow report. Now, it's impossible. "My Mammoth" isn't intuitive to equal Snow Report/Weather/Lift Status. The weather in the top right isn't sufficient. I want to know if the mountain is going to be open. (Speaking of which, if you're going to tell us "All lifts are operating today," don't start another phrase and THEN tell us that half of them AREN'T operating.)
I'm not sure what audience the mountain is trying to go after. I'm not sure they know either. With the Black Pass, the mountain is trying to be more "upscale" but this site doesn't make the mountain look upscale. It's a cheap-looking, busy design that seems like they're trying too hard to be hip. But I admit - there are several different audiences and it's hard to please them all. What type of brand study have they done? What is the Mammoth brand promise - and how does this new Web site fit into that?
I'd be interested to know what - if any - usability testing they did with different audiences and the reactions between the different audiences. Was this the better of two evils? Or am I completely off-base and they received glowing reviews from every audience they surveyed.
Despite it's shortcomings, I really liked the old site. Please, bring it back.